奉了上司之命，Jennifer负责策划一项广告活动。因为广告营销的效果对销售营业额或有决定性的影响，因此这可不是份轻松的差事；特别在做好决定之后，该怎么样向上司说明，以获得他们的支持，则有赖于做简报的方法和方法。
I'm here today to present my research about the advertising1 campaign for the Kitchen Master microwave oven. Since this is a new product, our main goal is to establish brand awareness2 among our target audience, which is working women, aged3 25 to 40.
今天我要向各位报告的是为大厨师微波炉广告所做调查的结果。因为大厨师是新品，大家的广告需要要在目的客户群中，也就是25岁至40岁的职业妇女中，打造起品牌知名度。
According to my figures, of the working women we polled, 50% said they read at least one of the TOP-five selling women's magazines in Taiwan. And a full 80% said they watch at least one hour of television each night.
依据我所得到的数据，同意调查访问的职业妇女中，有百分之五十的人表示，她们阅读台湾最畅销的五本妇女杂志中至少一本。而有整整百分之八十的受访者表示，她们每晚至少看一个小时的电视。
If you'll take a look at this chart, the best media mix, then, would be a combination of TV and magazine adverti百度竞价推广ents. I suggest 60% of the budget go toward spot ads, 35% toward print ads, and 5% towardoutdoor advertising.
假如各位看一下这张图表，就能了解，最好的媒体组合是，电视和杂志广告并用。我建议将预算的百分之六十拨给电视广告，百分之三十五给杂志，其余的百分之五做户外广告。
To conclude, even though our target audience is clearly defined, introducing a new product is always a gamble. But with the proper media mix we can certainly lessen4 the chance of failure.
总的来讲，即便大家的目的客户已非常明确，但新品上巿本来就像赌博，没人能有十成的把握。然而，媒体组合使用得当，大家自然会减少失败的机率。
