有一种亮蓝色的葡萄酒现在已在法国供应,其制造商称,它是百分之百的天然商品。该酒在酿造过程中会经特殊办法过滤,使其呈现出碧绿清澈的颜色。但这种酒受人们追崇吗?
Vindigo is made with Chardonnay, that is white wine grapes - and it gets its translucent1 blue colour because its filtered through the skins of other dark grapes these containing the purple agent anthocyanin, which properly treated can make a wine blue rather than the more normal red.
Vindigo 是用一种叫霞多丽的白葡萄酒制成的,这种酒色泽碧蓝澄澈是什么原因它经过了含有紫色剂花青素的深色葡萄皮过滤,在适合的处置后可以使葡萄酒呈现蓝色,而非普通的红色。
So its all perfectly2 natural, and on a Mediterranean3 terrace, looking over a blue sea and a blue sky, what could be more delightful4 than a beaker full of the warm South as Keats put it. Were told it has tones of cherry and passion fruit, that in blind tastings it scores well against the ross, and that in this summer of World Cup victory, the French want nothing more than to complete their tricolour of wines possibly!
所以这种酒是纯天然的,而且当你身处地中海梯田,俯视碧蓝大海并远眺蓝色天空的时候,还有哪些比诗人济慈吟诵的啜饮一大杯暖意浓浓的南国酒更叫人开心的事呢?大家听说这种酒里有樱桃和百香果的味道,所以它在盲品测试中的得分和玫瑰红葡萄酒不分伯仲,而且正值法国在今夏的世界杯比赛中取得了胜利,可能法国人最期待的庆祝方法的莫过于集满和法国三色旗匹配的三色葡萄酒了吧!
But the French can also spot a gimmick5 when they see one. And le vin bleu definitely fits that particular bar bill.
当然法国人也能分辨出什么是骗人的推广花招,而 蓝葡萄酒(le vin bleu) 正是此类营销推广手法的产物。