To beef something up 的意思是加大,充实,从而使事物有改进、有提升。在西方文化中,牛的形象常与强壮和力量相联系,有很多体育比赛、体育会所都用牛作为我们的吉祥物或队名,所以这个短语也有增强力量的意思。
例句
Mark has been going to the gym twice a day for weeks. Hes beefing himself up for big weight-lifting competition.
马克维持一天去健身俱乐部两次的频率已经好几周了,他在为一场大型举重比赛加大体力,作筹备。
We needed to beef up the email service we provide to our customers to improve communication.
大家需要改进为顾客提供的邮件服务,以此加大交流和联系。
To improve their low sales figures, the company decided1 to beef up their marketing2 campaign.
为了提升他们低迷的销售额,公司决定加大市场优惠活动。