Daphne提供观众所需的背景数据后，便进入presentation的核心阶段。她需要以专业者的见地指出天籁在美国成功的销售经验与在台湾所需的行销企划之间所存在的要紧差异。
I know EarthSound has used all of these advertising1 methods successfully in the United States, and you may feel that what works2 in the States willworkin Taiwan. This is definitely3 not the case. There are important differences between EarthSound's advertising and the advertising of successful companies in Taiwan. 我了解贵公司在美国已经很成功地运用这几种广告，而且，各位或许会觉得，这类广告在美国有效，在台湾应该也一样。其实不然，贵企业的广告与刚刚我提到的几家在台湾成功的公司所做的广告有非常大的不同。
EarthSound's slogan is, EarthSound - the healthy alternative for you and the environment, while V08's slogan is, Thank you, V08, for making me beautiful. Why the difference? My calculations4 show that 85% of the American public believes they can do something to help the environment, but only 30% of Taiwan's people feel the same. America's politicians and its media have made peopleaware ofthis issue. This has created a market for EarthSound's products. If Taiwan's politicians and media would do the same, then the people of Taiwan wouldbe ready forEarthSound's advertising. This hasn't happened yet. 天籁的口号是：天籁--你和环境的健康选择，V08的口号是：V08，谢谢你把我变得漂亮。为何会有如此的差异呢？我的统计显示有85%的美国大众相信他们能做些能够帮助环境的事，但只有30%的台湾人会这么想。美国的政客和媒体已让大众意识到环境的问题，这就为天籁的商品创造了市场。假如台湾的政客和媒体也能做一样的事，那台湾人才会同意天籁的广告，但这样的情况还没出现。
Notes:
1. aware of 注意；知道；意识到
aware是个形容词，原意为了解、知道，与of一块用。be aware of的意思是指感觉到或注意到某一种状况或氛围。同义的词组有become aware of。
We should be aware of the financial risks before committing ourselves.
大家承诺之前应先注意财务上的风险。
2. be ready for... 筹备好的；可以（做）了
ready是形容词，意思为筹备好的。be ready for即有筹备要做，引申有对是合适的之意。presentation中，Daphne觉得台湾人的环保意识还不够常见，故 not ready for accepting（还不可以同意）天籁的广告词。
We should be ready for strong competition when we move into the Taiwan market.
发展台湾市场时，大家应该做好迎接激烈角逐的筹备。
3. work 有效；成功；达到目的
work 普通的意思是工作（动词；名词）；在这里是个口语使用方法，有效；发挥功能的意思，比如它在文中就是用来描述美国的广告词若原封不动搬到台湾就无法产生成效。应该注意的是，work用做有效的意思时，其主词肯定是某事、物或某个方法，而不是人。
If your training program works in Hong Kong, it will work in Singapore.
你们的练习课程假如在香港适用，在新加坡也会适用的。
句型总结
● 比较差异
1. There are important differences between and .
2. There are great distinctions between and .
3. There are obvious contrasts between and .
4. We can see discrepancies5 between and .
5. We find great differences between and .
presentation中要做一些比较时，最好提醒观众的注意，比如先说There are important differences between...and...，（之间）有非常大的不同，然后再说出区别。这个句型可以直接指出某两项事物有很大的差异；differences，差别在此为复数，表示有多项不同的地方，并以 important 来形容，有强调差异性有哪些用途；介词 between 之后加相比较的事物，并注意要用 and 来连结这两者。假如差异并不复杂，你甚至可以接着把它们列出来。
● 提出因果关系
2. If , then
3. When happens, happens
4. When we do , occurs
5. caused
6. were all due to
有果必有因，presentation中特别要说明结果的来由，以服众人。If..., then...就是常常用来讲明因果的句子。If 后面接表示缘由的句子，then 后面接表示结果的句子。一般都是先说明缘由再提到结果，如此比较合乎逻辑又易懂。但有时为了强调，也可以先列出一连串的结果再说明导致是什么原因。
上海理工大学通讯员何旖文供稿
